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Last week, as many of you will know, the main dude behind the Telecom NZ Twitter account finished up. Richard had been at the helm for…Read article
There’s been a fair amount of talk about the reduced reach brands have been seeing on their Facebook posts, and as a result, an increase in…Read article
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Last night I asked Twitter this question: Twitter, I'm doing some research. Tell me: which brand do YOU think uses social media really well? And whhhhyyyy?—…Read article
I was honoured to be invited to join a panel at WordCampNZ recently, along with Vaughan Rowsell (CEO Vend), Gianpolo Grazioli (Giapo Icecream) and facilitated by…Read article
Supermarket chain Countdown launched their iPhone app recently, which rounded off the end of a frustrating week for NZ Android users following the release of iOS apps for…Read article
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78% of millennials know someone who’s been in trouble for something they posted on a social network.
Here is a summary of the best tweets from the M2C Conference held in Hamburg in March 2012. Speakers from Intel, McDonalds, Hilton Hotels, Dell, Brand Science Institute, Greenlight, Reuters, Dominos, American Eagle, MTV and more shared insights from their businesses.
The theme this year was Creating Business Value From Social Interactions which shows how social media has evolved from ‘Show Me How’ to “Now we are there, what’s next”.
Some great case studies were shared for example how McDonalds creates brand advocacy offline as well as online, and how Ford invited a group of angry bloggers to spend a day with them (and the affect that had).
Also essential reading for any community manager is Anna OBrien’s presentation on ‘badvocates’ and how to handle trolls, freeloaders, fame seekers to head off a potential crisis for your brand.
MTV offered some insights into millenniels, for example:
Here’s a link to my Storify of the tweets on the #M2C and #M2C2012 hashtags. I’ve linked all the slideshare presentations where available.Read article