Last week, the idea was floated at the London Finxtra Social Media event #finxsm that some organisations may be considering hooking up the personal social media accounts of staff to their internal audit systems. As one attendee tweeted, this would be terrifying in some cases!
It does raise the very good question of who looks at your personal social media profiles. When are personal views really just personal views?
On Friday I noticed a tweet from Xero CEO @roddrury saying that his company now lists their teams’ personal Twitter accounts on their website.
Having your personal Twitter account listed on the page of your employer might change how you use your account – or will it? And should it?
Can’t you just have a personal account that you can use for your own stuff in your own time? It reminds me of when I was at school – girls caught after school in public but in their school uniform – and smoking cigarettes!! – were swiftly dealt with even though it was after school hours and off school property.
So is it the same in the digital world? If you have a LinkedIn profile that lists your current employer (as most do) and is linked to your Twitter account – does that mean you are doing the equivalent hanging round the Newmarket shops in your uniform after school?
Anonymity is just not what it used to be. With a few Google searches and applying a bit of CSI stealth you’d be surprised how easy it is to work out who your employer might be. It doesn’t have to be as obvious as wearing your school uniform anymore.
|The @TelecomNZ Twitter Team|
|TV3 Reporters on Twitter|
|McDonalds Twitter team page|
Some organisations ‘humanise’ their corporate social media accounts by clearly identifying the people behind their brand such as Telecom, TV3, McDonalds, Dell to name a few. That makes it quite easy to find the personal accounts of these people and to follow them.
All of this has lead to a proliferation of Twitter bios which include a disclaimer along the lines of ‘these are my personal views and not those of my employer’, condensed down into some witty quip in the 160 characters that Twitter allows for your bio. This might help your conscience a bit but probably not something you want to rely upon when convincing your next employer how amazing you are at work!
Its a balance. Similar to walking a tightrope blindfolded. Simple really – right?
Use your common sense – its not rocket science.