Facebook has been making a load of changes recently, with the introduction of the Facebook Timeline and Ticker into personal pages, plus the option to Subscribe to a personal page.

But what about the brands on Facebook? When do they get some Zuck-love?

Well, it looks as though Facebook are rolling out a number of changes to brand pages:

Discussion threads – to be filed under R for Rubbish
Discussion threads are a feature that have been long overdue for a rehaul. They were are a hangover from the early days of Facebook brand pages – back in the day when you could ‘Fan Us on Facebook’ (anyone remember those?).

However, unlike Wall posts, there were no notifications for the Discussion threads meaning Facebook admins had to manually check the threads to see if new comments had been posted or new threads started. The benefit of discussion thread was that they didn’t get lost in the sea of posts on the main Wall and therefore they had a longer shelf life than your average post (and could continue on for months). But engagement on them was low, probably because threads didn’t post into the NewsFeed the way Wall posts do.

Facebook has decided to remove them from 31 October 2011 as Wall posts and comments are the best way to engage your community.

Can’t wait.

There isn’t an easy way to export the discussion threads, but some brands may want to investigate this if they have important content captured in them.

Photos
A new format for multiple photos mirrors the layout in personal profile Timeline photos, showing 3 images like this post from Rugby World Cup:

Also, they are getting bigger in your stream and Ticker. You might have already noticed that when your Friends post photos they are much bigger in your stream? Well, this may be being rolled out to brands too – here’s one from Air New Zealand as an example where the photo is noticeably larger than previously.

Top Stories and Recent Stories
There is a lot of strange comings and goings with your Newsfeed now – some stories are popping up as Recent Stories, some as Top Stories, and most importantly…. some not at all. Read about how Edgerank has changed and what this means for your NewsFeed optimisation.

Keep posted for more developments. It is an exciting time for brands on Facebook and a great opportunity to capitalise on some of the changes and be a first mover.

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