I was honoured to be invited to join a panel at WordCampNZ recently, along with Vaughan Rowsell (CEO Vend), Gianpolo Grazioli (Giapo Icecream) and facilitated by Bill Bennett

It was a wide ranging discussion, topics covered include online communities, social platforms (Twitter, Facebook, Google+, YouTube, Pinterest), mobile usage and consumer behaviour, permission marketing, personal vs public profile on social media, brand personality, ROI, buying followers and social media success.

Favourite quote:

We had 4,000 videos on YouTube – we deleted them all”. – Giapo

Part One

Part Two

More videos from WordCamp 2012 can be found over here. There are some awesome speakers! Thanks again to Jason Kemp and the WordCamp team for extending the very kind invitation.


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