linkedin_rolodex

LinkedIn is slowly changing it’s game. After spending years as an online Rolodex, a job posting site, then a stalking recruiter’s dream, it is now turning its mind to brands and publishing. With over 850K Kiwis using LinkedIn (and 200m worldwide) there are a lot of eyeballs out there to capitalise on.

For ages on Linkedin all you would ever see was people ‘connecting’, profiles being updated and recruiters trawling through it all. Now there are more publishing and sharing features – finally you can tag someone else in a post. Whooo!

However, there are still many things that I’d like to see on LinkedIn. To support brands publishing content and to increasing the activity of the LinkedIn members there need to be better paid advertising options, better transparency of publishing algorithms, more customisation and also tweaks to the current Newsfeed. And for brands to get value out of advertising, there needs to be more activity and engagement – not just accepting connection requests and changing your profile.

Here are 9 changes I’d like to see:

1. Permalinks please. So annoying if I want to email someone a link to a status update – or share it anywhere outside of LinkedIn. You just can’t do this. Super super annoying.

2. Allow brands to tag other brands or people in their status updates (as personal profiles can). It’s another way to drive interactions and to get your posts seen, so it is a no brainer.

3. Apply the filters on your Newsfeed to the iPad and iPhone apps as well. If I have hidden someone on LinkedIn desktop, this isn’t consistent across the apps. So then I stop using the apps.

4. Clean up all the notifications in the Newsfeed – it is very spammy. Most people won’t know that every time they add a skill to their profile or follow a brand that this is reported in the Newsfeed by default, and most other people don’t find this very interesting. Just give us the good stuff please!

5. The option to Unfollow a post or suppress notifications for a specific post would also be useful. I’m not interested in someone commenting on a post I commented on 2 months ago. Not interested at all.Β 

6. Allow blocking someone on LinkedIn – currently the only option is to shut down access to your profile for everyone you are not connected to which is using a sledgehammer to crack a nut. LinkedIn seems to be the only big social network which does not support blocking.

7. Let me see the history of all my posts! If I look at my profile I can only see the last few status updates. Why LinkedIn, why?

8. Let me edit my posts after posting. Sometimes typos escape into the wild despite my best intentions.

9. Let brands use the mobile apps to publish – being forced to use the desktop version reduces publishing options.

These are just a few tweaks I’d like to see, and if you have other ideas for improvements I’d love to hear them.

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Join the conversation! 9 Comments

  1. I second your votes for editing posts and the unfollow button. I won’t like or comment on a Richard Branson post for fear of the alerts flood. At mentions of company ‘pages’ or individuals in comments on posts would be good too.

    • Thanks Nick – it’s an interesting point you raise about avoiding commenting on a high profile person’s post due to the overload of notifications that go with it. Engagement is probably lower than it would be due to this.

  2. If you want to know how to do most of these things try using the LinkedIn learning center. http://help.linkedin.com/ a lot of your gripes have been dealt with already.

  3. When linking in an update, the image cropping is wack, so you don’t know how it’s going to look after you post it.
    Agree strongly with the points 4 and 5. The spammy nature of linkedin is the biggest complaint I hear, and so annoying to trace a comment to an update that’s months or even years old.

  4. I’d love to see a pricing option somewhere between “FREE! FREE! It’s all FREE!” and “OMFG I could buy a pet CHIMPANZEE for that much!” Are they trying to keep the riff-raff away from the premium features? Given that most people visit LinkedIn only slightly more frequently than they see their dentist, the ad revenue can’t be huge … so broadening the subscriber base has to make more sense.

  5. LinkedIn’s primary revenue stream is recruitment solutions – the text ads are a minor addition. The platform has a highly sophisticated HR CRM built in – for a cost, designed to be used by large corporate HR teams and recruitment firms.

    • But they keep telling people that they are a social network, not a recruitment platform. From their About section: “Our mission is simple: connect the world’s professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do.” They need to decide what they want to be.

  6. I know this might sound lazy but a spell check would be great. It’s not always possible to type your comment into a word doc then paste into LI, especially when you post via mobile a lot like I do. I get so embarrassed when I see a spelling mistake that I missed!

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Brands, Digital & Tech, LinkedIn, Social Media

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