Here’s a shoe giveaway from Country Road last week. They’ve used the commenting feature as the entry mechanism to win the shoes, and included a link in the post to their website to encourage sales. One entrant tagged herself in the photo – unfortunately she wasn’t the winner.
Then they’ve added a comment to their Page Post to absolve Facebook from any association with the competition, plus a link for the T&Cs, which went to a Facebook tab (interestingly enough!). This tab was also used to announce the winner.
A bit messy, no?
There must be a better way that allows brands to run simple giveaways, but meet the rules and terms. It will be interesting to see how the larger brands embrace this. Undoubtedly some of the smaller brands will just flout the rules and not bother with all the legal mumbo jumbo.
If you’ve seen any brands take advantage of the new competition rules, let me know in the comments below!