Good news for bloggers this week. Getty Images has announced that it is opening access to its image library for non-commercial use by allowing embedding of photos for free. This is similar to how YouTube and other platforms reach a wider audience while still preserving the original content (the photo will link back to the Getty Image website once embedded). Attribution to the photographer is displayed in the frame, and at some point don’t be surprised if you see advertising pop up there too. There are some initial shortcomings: resizing images is not an option unless you fiddle round in the embed code, and photos don’t appear to be responsive on mobile devices or tablets.
Getty is tackling head-on the growing pirating issue it was facing where their images were simply being copied for free from sites that had purchased them. The barn door was open and the horse had bolted, so it was time for a change.
To embed Getty Images into your blog:
Click an image’s embed icon(</>) from the search results or image detail page.
In the embed window, copy the embed code.
Paste the HTML code you copied into the source code of a website or blog where you want this image to appear.
To view the millions of Getty images available for embedding into your blog, click here. You can also share these to Tumblr, or Twitter (as a link). However they are no good for feature images on your blog unless you screenshot one (not allowed), so I used one of my own cat photos instead.