Last week, as many of you will know, the main dude behind the Telecom NZ Twitter account finished up. Richard had been at the helm for a few years and although supported by the famous ORT (Online Response Team), he was the guy you’d most likely be tweeting and Facebooking if you were talking to […]

I recently had a couple of days off work. Just a long weekend. (Side note – I was surprised how many people said ‘How was your holiday?’. A holiday is 6 weeks in Italy, enjoying gelato, chianti and sunshine. A holiday is not Friday & Monday off work in October). Anyway, I was struck by […]

I was fortunate enough to be able to attend a pre Project [R]evolution fireside chat with Mashable editor Emily Banks & Voce Social Strategist Chris Barger. It was an intimate group who had gathered to listen to these two international speakers share insights into running social media for a brand, and being a journalist/editor on […]

Last night I asked Twitter this question: Twitter, I'm doing some research. Tell me: which brand do YOU think uses social media really well? And whhhhyyyy? — Simone McCallum (@simonemccallum) August 2, 2012 Here is a selection of some of the answers and chatter that followed: I think it is interesting to get such a […]

I was honoured to be invited to join a panel at WordCampNZ recently, along with Vaughan Rowsell (CEO Vend), Gianpolo Grazioli (Giapo Icecream) and facilitated by Bill Bennett It was a wide ranging discussion, topics covered include online communities, social platforms (Twitter, Facebook, Google+, YouTube, Pinterest), mobile usage and consumer behaviour, permission marketing, personal vs […]

When brands are present in social media there are a few things that you really need to get right. They aren’t complicated or expensive – they are simple basics – and they start with the customer. Over Easter there are 2 days when most shops are closed, including supermarkets. This seems to incite an unheard […]

Here are a few of the tweets from the Sydney iStrategy digital and mobile conferenceĀ held in February, featuring Andy Lark, CMO Commonwealth Bank of Australia. Click here to view the Storified tweets.